Subproject D.5 – Elicitation and Communication of User Intentions Regarding Privacy and Trust
Human Factors in Privacy
- Improving transparency in data practices
- Examining the challenges faced by website operators in ensuring privacy
- Promoting user self-determination through education and personalized support
- Facilitating human–AI collaboration in the context of digital privacy
- Revealing and combating unethical design practices
Research Interests:
- Users’ intentions regarding privacy and trust
- Users’ psychological needs
Contact: Dr. rer. nat. Alina Stöver and Sara Hahn, M.Sc.
Subarea A.2: User Sensitization for Privacy and Trust
The average user of digital services needs to be adequately informed about privacy and trust on the Internet if they want to use such services. A conflict of interest arises between the functionality of a service and the compliance with privacy, which should be communicated in a transparent, secure, and user-friendly manner. To achieve this goal, Project A.2 evaluates concepts for user sensitization with regard to knowledge gain in four areas: 1) what data the user gives to the service, 2) how it is handled, 3) what consequences and risks may arise as a result, and 4) with which different values the data are assigned for the user on the one hand and the service on the other. Concepts of sensitization are evaluated by probabilistic decision models that capture the user's perceived usefulness and risk of using a service. The goal is to develop a sensitization method that addresses the conflict of interest between functionality and privacy in a way that matches the user's preferences.
Contact: Dr. rer. nat. Tim Schürmann
